We’re not surprised by the news that Ford won’t offer cash rebates on its new Ford Edge and Lincoln MKX crossovers. They go on sale in November but prices have not been announced. Ford execs say the pricing will be aggressive enough to attract plenty of buyers, without needing incentives.

The Edge’s … um … edgy design looks to be another winner for Ford, building on the success of its Fusion sedan. We also dig the cohesiveness in both vehicles’ designs. But there couldn’t be a worse time for the Edge to be released. End of the year sales numbers won’t help Ford and by January the news will be awash in new models from the Detroit Auto Show stealing even more of its thunder. If you’re looking for an all-new crossover right now, Mazda’s similarly-sized CX-7 quietly hit dealerships last month.

[Holding Strong, Automotive News]