Remember Maybach? You wouldn’t be remiss for forgetting about Mercedes-Benz’s once-aspiring ultra-luxury brand, resurrected in 2003 to compete better with Rolls-Royce and Bentley. The last 2012 models had starting prices from $376,300 to $1,380,000.

Mercedes confirmed nearly a year ago that it would discontinue the brand sometime in 2013, but the Detroit News is now reporting that the rug has been pulled out from underneath Maybach a bit prematurely.

Mercedes’ latest pricing list describes Maybach’s two models — the Type 57 and Type 62 — as being discontinued already. Only 99 Maybachs were sold in the U.S. last year, the Detroit News reports.

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Mercedes Puts Maybach Brand to Rest (The Detroit News)